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developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.The program organically integrated key brand messaging and product placement.Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.
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The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.
To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.